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Keywords: Customer trade‐off
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Journal Articles
Asian Journal on Quality (2008) 9 (2): 149–160.
Published: 21 August 2008
... quality: Current thinking and future requirements, Marketing Intelligence and Planning, Vol. 17, No. 1, pp. 21-32. © Emerald Group Publishing Limited 2008 Service operations management Service quality Customer tradeoff Accommodation and reduction in service SERVQUAL ...

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