... for competitive advantage factors is clarified. The customer value that is one of elements in the mechanism is categorized. And the analyzing method for specifying the core customer value and the organizational capability that leads customers directly to select a company's own product is established...

...). The improvement project perceived as having the largest impact on adding value to customers receives the highest priority. Key Words: Project Selection, Quality Improvements, Perceived Added Value, Customer Value 1. Introduction The classical Juran s version views and classifies quality improvements...

.... However, “added value” is often only defined conceptually or discussed at a strategic level, and the link between added value and customer value has not yet been well conceptualised. Therefore, the purpose of the paper is to develop a methodology to measure added value in order to complement the existing...