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Keywords: Flow
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Journal Articles
How to attract Chinese online game users: An empirical study on the determinants affecting intention to use Chinese online games
Available to Purchase
Journal:
Asian Journal on Quality
Asian Journal on Quality (2012) 13 (1): 7–21.
Published: 15 June 2012
... of information and sense of belonging as antecedents of flow. The authors study the causal relations between the antecedents and usage intention by using structural equation modeling (SEM) to test the causalities in the proposed model. Findings The results indicate that perceived usefulness (PU), perceived...
