... IT investment and deployment. Findings Investigating the responses of IT level according to the dynamic changes of product customization level, buyer‐supplier relationship, and supply chain structural issues is a requisite first step. This would be helpful in suggesting a dynamic E‐technology investment...

... be helpful in suggesting a dynamic IT investment and adoption model appropriate for the establishment of productive buyer‐supplier relationship, and further in providing theoretical foundations and practical guidelines on the role and function of B‐to‐B E‐commerce for efficient SC integration. © Emerald...