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Keywords: Product quality
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Journal Articles
Journal:
Asian Journal on Quality
Asian Journal on Quality (2010) 11 (1): 5–27.
Published: 18 June 2010
...Yeongsu Kim; Dong‐Kee Rhee; Sangsuk Lee Purpose This paper aims to answer the following question: do the customer behaviors in evaluating a product's quality converge in terms of low‐ and high‐context culture? The paper is designed to examine how customers in different cultural contexts recognize...
