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Keywords: Purchase decision factor
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Journal Articles
Journal:
Asian Journal on Quality
Asian Journal on Quality (2012) 13 (1): 53–66.
Published: 15 June 2012
...) although the factor meets customers’ needs, it does not always maintain a competitive advantage over competitors. The result in (2) indicates that the competitive advantage factor must correspond to customer values or to a purchase decision factor. From (3), we can see that the competitive advantage...
