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Keywords: Technology acceptance model
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Journal Articles
How to attract Chinese online game users: An empirical study on the determinants affecting intention to use Chinese online games
Available to Purchase
Journal:
Asian Journal on Quality
Asian Journal on Quality (2012) 13 (1): 7–21.
Published: 15 June 2012
... to examine and validate antecedents of users’ intentions to play online games. Design/methodology/approach The model proposes subjective norms and perceived control as antecedents to technology acceptance model (TAM) related beliefs, while suggesting convenience of operator, reality of design, provision...
