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Keywords: Technology readiness
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Journal Articles
Journal:
Asian Journal on Quality
Asian Journal on Quality (2003) 4 (2): 32–49.
Published: 21 August 2003
... and technology readiness so as to explain customer experiences of e‐services. A survey was conducted with 188 students at three universities in Sweden, asking how they assess an e‐service that enables one to reserve and buy cinema tickets on‐line. The main contribution of the study is its provision of evidence...
