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Keywords: The Body Shop
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Journal Articles
Journal:
Asian Journal on Quality
Asian Journal on Quality (2008) 9 (1): 55–67.
Published: 17 April 2008
... force for doing business: IKEA, Starbucks, H&M and the Body Shop. The paper then draws together the conceptual analysis and the case studies in a discussion of how CSR can be a proactive driver in the service business. Because of the limit space for a QMOD paper the focus is on the conceptual...
