The Internationalization of Television in China; The Evolution of Ideology, Society, and Media Since the Reform

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The Internationalization of Television in China: The Evolution of Ideology, Society, and Media Since the Reform, by Junhao Hong, Praeger Publishers, Westport, CT, 1998, 200 pp., US$55.00 hard, ISBN 0275959988

Junhao Hong provides the first systematic study of China's television, the largest and one of the most complicated television systems in the world. China's television represents a highly complicated communication system, a powerful ideological machine and a unique social manifestation. As Professor Hong illustrates, during the past 20 years, since the country's reform, television has experienced tremendous changes. Contents: A brief review of the internationalisation of mass media;Media iternationalisation and some related theories; History, system, and structure of China's communication, media, and television; Television programme importation since the reform; External and internal factors contributing to changes in programme importation; Interpreting ups and downs; New situations,new policies, and new trends in the 1990s.