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Keywords: Services marketing
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Journal Articles
Journal:
Asian Libraries
Asian Libraries (1998) 7 (12): 438.
Published: 01 December 1998
...Jill Best © MCB UP Limited 1998 --> Information services Marketing Services marketing The authors are partners in a “strategy, marketing and communications consultancy”, who have provided a two‐day course on behalf of Aslib on marketing an information service. The authors, one...
