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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000614. When citing the article, please cite: B. Ramaseshan, (1990), “Research Note: Marketing Budgeting Practices of Retailers”, European Journal of Marketing, Vol. 24 Iss: 8, pp. 40 - 45.
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1990
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