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Volume 2, Issue 1
1 January 1990
Asia Pacific International Journal of Marketing Cover Image for Volume 2, Issue 1
Review Article| January 01 1990

The Marketing Concept — Necessary, but Sufficient?: An Environmental View Available to Purchase

Gregory R. Elliott
Gregory R. Elliott
Graduate School of Management, University of Melbourne, Australia
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Author & Article Information
Online ISSN: 2396-913X
Print ISSN: 0954-7517
© MCB UP Limited
1990
Asia Pacific International Journal of Marketing (1990) 2 (1): 20–30.
https://doi.org/10.1108/eb010211

The marketing concept, as a cornerstone of contemporary marketing theory, stands as one of its most enduring tenets.

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© MCB UP Limited
1990
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