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Volume 4, Issue 2
1 February 1992
Asia Pacific International Journal of Marketing Cover Image for Volume 4, Issue 2
Review Article| February 01 1992

Section 2: Marketing Strategy

Author & Article Information
Online ISSN: 2396-913X
Print ISSN: 0954-7517
© MCB UP Limited
1992
Asia Pacific International Journal of Marketing (1992) 4 (2): 17–30.
https://doi.org/10.1108/eb010234

BS 5750 accreditation for marketing quality, supplementing the 4Ps, the role of marketing in the innovation process branding in Japan, marketing mature products and industrial products, and the theory of advertising are some of the issues discussed in Section 2.

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© MCB UP Limited
1992
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