Based on the contingency theory, this paper investigates whether management accountant networking (MAN) serves as a driving force behind the adoption of innovative management accounting tools (IMAT) and whether this relationship is moderated by an innovation-oriented culture. Additionally, the study examines the indirect influence of MAN on firm performance via the mediation mechanism of IMAT adoption.
A web-based survey of 221 business managers in Vietnamese manufacturing firms was conducted, and the data was analyzed using the Smart-PLS tool with partial least squares structural equation modeling (PLS-SEM).
The findings reveal that MAN squarely influences the adoption of IMAT, which, in turn, positively affects firm performance. Furthermore, MAN enhances firm performance via the mediation mechanism of IMAT adoption. An innovation-oriented culture also has a moderating effect on the MAN-IMAT adoption relationship.
By understanding how MAN drives the adoption of IMAT, particularly within innovation-oriented culture, businesses can foster environments that accelerate the uptake of these tools. This, in turn, can lead to improved decision-making, increased efficiency, and ultimately, enhanced firm performance across various sectors. Consequently, the findings can inform policy decisions aimed at promoting networking opportunities and creating a supportive ecosystem for innovation within the Vietnamese economy.
The results of this study highlight the significance of MAN and an innovation-oriented culture in supporting the adoption of IMAT and improving firm performance in developing market contexts, therefore filling the gaps in the current literature. The findings underscore the potential for achieving operational efficiencies in manufacturing firms through these mechanisms.
