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Keywords: Anti-smoking advertisements
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Journal Articles
Fear vs humor appeals: a comparative study of children's responses to anti-smoking advertisements
Open Access
Asia-Pacific Journal of Business Administration (2022) 14 (2): 166–184.
Published: 10 December 2021
...Valentina Nicolini; Fabio Cassia Purpose This study aims to examine the different effects that the fear and humor appeals in anti-smoking advertisements for children have on their affective reactions to the advertisements, on their beliefs about smoking and on their behavioral intentions to smoke...
