...Ritu Raj; Saurabh Verma Purpose The study provides empirical evidence on whether product and risk factors influence consumers’ attitudes and purchase intentions towards counterfeit consumption. Although counterfeit consumption has been widely examined, prior research remains fragmented...

...Irfana Rashid; Aashiq Hussain Lone Purpose Organic food consumption has received great attention due to the increase in consumer environmental and health concerns. This study intends to analyse how customers' green purchasing intentions for organic food are affected by internal factors of attitude...