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Keywords: Autoethnography
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Journal Articles
Asia-Pacific Journal of Business Administration (2014) 6 (1): 49–63.
Published: 01 April 2014
... globalization” in the context of NZ wine producers looking to market a cultural product such as wine to specific Asian societies not traditionally known for wine drinking. © Emerald Group Publishing Limited 2014 Reflection Singapore Japan Wine Autoethnography The wine industry has had...
