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Keywords: Behavioural traits
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Journal Articles
Asia-Pacific Journal of Business Administration (2026) 18 (2): 544–566.
Published: 01 August 2025
... digitalization (Abdullah and Lim, 2023). Because of such widespread published literature around digital transformation and entrepreneurial orientation, people still fail to understand how these elements relate to individual behavioural traits within organizational strategies in tourism and hospitality...
