... on corporate reputation and brand hate. Furthermore, this study explored the mediating effects of perceived environmental performance and green perceived risk. Design/methodology/approach A survey design using cross-sectional primary data from 420 Portuguese consumers who identified and recognized brands...

... on brand hate. Design/methodology/approach The study employs the Duplex Hate theory which assumes that hate is the manifestation of multiple factors. A survey-based self-administered questionnaire was used to collect data from 400 smartphone users at Rawalpindi and Islamabad, Pakistan. Findings...