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Keywords: Brand oriented training
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Journal Articles
Asia-Pacific Journal of Business Administration (2022) 14 (3): 285–308.
Published: 23 September 2021
... and how AC, NC and CC are affected by IB mechanisms, which comprises internal communication, brand oriented training and HR involvement. The paper would fundamentally facilitate leaders/managers to develop their IB strategies to create affectively/emotionally committed workforce. It is the first study...
