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Keywords: Bubble tea
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Journal Articles
Asia-Pacific Journal of Business Administration (2025) 17 (2): 469–490.
Published: 16 August 2024
...Kian Yeik Koay; Ser Zian Tan; Izian Idris; Mei Kei Leong; Chee Wei Cheah Purpose The consumption of bubble tea is a huge phenomenon in Southeast Asia, and many bubble tea stores have been decorated uniquely in an attempt to attract more consumers. Hence, the purpose of this study is to investigate...
