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Keywords: Business decisions
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Journal Articles
Asia-Pacific Journal of Business Administration (2021) 13 (2): 272–289.
Published: 11 February 2021
...A.K. Siti-Nabiha; Norfarah Nordin; Boon Kar Poh Purpose The purpose of this paper was to examine how small- and medium-sized hospitality organisations engage with social media and how social media data are used by their managers to inform business decisions. Design/methodology/approach...
