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Keywords: Buying intention
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Journal Articles
Asia-Pacific Journal of Business Administration (2020) 12 (2): 97–113.
Published: 20 January 2020
... an individual to buy organic food products and whether trust and perceived price as contextual factors are able to enhance the buying intention. Design/methodology/approach A total of 275 valid responses were collected using a self-administrated structured questionnaire, representative of Indian consumers...
