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Keywords: Charity
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Journal Articles
Asia-Pacific Journal of Business Administration (2013) 5 (3): 215–233.
Published: 23 September 2013
... on donor behaviour and thus assist managerial decisions in the marketing of charities. The effects of religiosity on donation behaviour should be further analysed to ascertain the variances of donation behaviour across cultures with high dominance of religion. Originality/value – The principal...
