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Keywords: Commitment
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Journal Articles
Journal Articles
Asia-Pacific Journal of Business Administration (2015) 7 (3): 237–252.
Published: 07 September 2015
... and trust. Out of the two, brand logo benefit is a better predictor of satisfaction, trust, and commitment. Originality/value – This is a first empirical study to examine brand logo identification and brand logo benefit on Indonesian consumer’s relationship quality. In addition, this is the first...

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