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Keywords: Communication
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Journal Articles
The invigorating influence of relationship marketing on purchase intention in fine arts sector
Available to Purchase
Asia-Pacific Journal of Business Administration (2022) 14 (4): 573–591.
Published: 06 December 2021
... and online survey method to gather data, the authors analyzed 303 responses from art students, art collectors and art dealers in Mongolia. Eight hypotheses, including two mediating hypotheses, were developed and tested. Findings The results indicated that relationship investment and communication...
Journal Articles
Employee trust dynamics during organizational change: a context of mergers and acquisitions
Available to Purchase
Asia-Pacific Journal of Business Administration (2016) 8 (1): 55–69.
Published: 04 April 2016
...’ perceptions of effectiveness of HR initiatives, communication, and cultural convergence were studied as important determinants of employees’ trust. Design/methodology/approach – A mixed method research design was adopted, where quantitative data were collected through questionnaires, and the qualitative...
