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Keywords: Competitive advantage
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Journal Articles
Asia-Pacific Journal of Business Administration (2026) 18 (2): 544–566.
Published: 01 August 2025
...Islam Elbayoumi Salem; Ahmed Mohamed Elbaz; Ahmed Magdy; Hamada Hassan; Ali Mohsin Ba Awain Purpose This study investigates how digital transformation contributes to increased competitive advantage in several service businesses in the Sultanate of Oman. It focuses on organizations with 25 or more...
Journal Articles
Asia-Pacific Journal of Business Administration (2025)
Published: 20 May 2025
... researchers and practitioners interested in the strategic application of AIIA, particularly in the context of ERM and long-term competitive advantage. It provides a deeper understanding of how firms can harness artificial intelligence (AI) not only to streamline accounting practices but also to strengthen...
