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Keywords: Corporate image
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Journal Articles
Do corporate social responsibility drive sustainable corporate performance in emerging economy? Mediation roles of green innovation and corporate image
Available to Purchase
Asia-Pacific Journal of Business Administration (2026) 18 (4): 1009–1037.
Published: 13 November 2025
...Phuong Quyen Tran; Thanh Tiep Le Purpose The study investigates the mediating function of green innovation, the impact of green supply chain management and the impact of corporate image in the given background in an emergent nation to examine the relationship between corporate social...
Journal Articles
Promoting customer satisfaction and reuse intention using ride-hailing taxi services: role of consumer perceived value, personal innovativeness and corporate image
Available to Purchase
Asia-Pacific Journal of Business Administration (2025) 17 (4): 1021–1047.
Published: 03 June 2024
... highlights that customer satisfaction and corporate image positively impact reuse intention, and corporate image moderates the relationship between customer satisfaction and reuse intention. Originality/value This study enriches knowledge about customer behavior using services based on the sharing...
Journal Articles
Salary or job interest? How salary and job interest moderates the willingness to apply for a job
Available to Purchase
Asia-Pacific Journal of Business Administration (2018) 10 (1): 64–78.
Published: 03 April 2018
...Hsingkuang Chi; Hueryren Yeh; Tingwei Guo Purpose The purpose of this paper is to explore whether salary and job interest moderates the relationship between corporate image and willingness to apply for a job and to examine that salary or job interest has a stronger influence on willingness...
