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Keywords: Cosmopolitanism
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Journal Articles
Asia-Pacific Journal of Business Administration (2024) 16 (3): 482–503.
Published: 25 October 2022
.../methodology/approach The effects of cosmopolitanism, consumer ethnocentrism, individual innovativeness, and lifestyle on cultural consumption tendencies were tested. Moreover, we assess whether country type and prior experience are differentiating factors for cultural consumption tendencies. To this end, two...
