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Keywords: E-commerce
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Journal Articles
Generative AI in E-commerce: a literature review of current applications, gaps and future directions
Asia-Pacific Journal of Business Administration 1–29.
Published: 06 April 2026
...Maria Ijaz Baig; Elaheh Yadegaridehkordi Purpose This study systematically investigates the integration of Generative Artificial Intelligence (GenAI) in the e-commerce sector to enhance customer interactions, optimize business operations and support decision-making processes across online...
