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1-3 of 3
Keywords: Electronic word of mouth
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Journal Articles
Md. Mosharraf Hossain, Hasin Mahtab Mahin, Md. Mehedi Hasan Manik, Md. Obaidul Hoque, Mohammed Mahin Uddin, Md. Mahofuzur Rahman, Md. Alamgir Hossan, Afrin Sultana Chowdhury Ananna
Asia-Pacific Journal of Business Administration 1–24.
Published: 07 August 2026
..., limited research explains its behavioral drivers. This study examines how destination image and memorable tourism experiences influence tourist behavior using the Stimulus–Organism–Response framework, with tourist satisfaction, place attachment and electronic word of mouth as mediators. The research...
Journal Articles
Asia-Pacific Journal of Business Administration (2025) 17 (3): 696–716.
Published: 22 October 2024
... and can be contacted at: rathore_ahmad@yahoo.com 11 06 2024 27 07 2024 18 09 2024 05 10 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Impulse buying Consumer confidence Electronic word of mouth Risk reduction...
Journal Articles
Asia-Pacific Journal of Business Administration (2017) 9 (2): 134–145.
Published: 05 June 2017
...Shantanu Prasad; Ishwar C. Gupta; Navindra K. Totala Purpose The purpose of this paper is to propose the theory which gives valuable insight into the context of social media, electronic word of mouth (EWOM), trust and purchase-decision involvement. Design/methodology/approach A review...
