Keywords: Emerging market
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Journal Articles
Journal Articles
Journal Articles
Asia-Pacific Journal of Business Administration (2024) 16 (5): 1037–1066.
Published: 12 December 2023
... the dynamic capability theory to examine the interplay between EO, SMA, OR and OE in influencing the performance of new SMEs in the context of emerging markets. Furthermore, it extends the scope of understanding of the mechanisms through which SMEs can prosper in these dynamic environments. This unique...
Journal Articles
Asia-Pacific Journal of Business Administration (2023) 15 (1): 96–116.
Published: 15 February 2022
... marketing mix elements on green customer-based brand equity in an emerging market like Vietnam and to analyze the causal order among green customer-based brand equity dimensions, which is important for understanding corporate branding efforts. Design/methodology/approach This study follows...
Journal Articles
Asia-Pacific Journal of Business Administration (2022) 14 (1): 72–100.
Published: 10 August 2021
..., to afford the procurement of necessary goods. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Trade credit Operating performance Emerging market G30 G32 While conventional wisdom suggests that trade credit may be a positive-sum game...

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