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Keywords: Entry mode strategy
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Journal Articles
Asia-Pacific Journal of Business Administration (2013) 5 (2): 135–156.
Published: 31 May 2013
... of the investing firm and its presence in the host market. There is some ambiguity in the literature with respect to the categorisation of entry mode strategy. A clear distinction needs to be made between institutional forms of entry (represented by different organisational structures such as branches, affiliates...
