... and health consciousness and external factors of social norms and environmental concern, as well as how green trust operates as a moderator between green purchase intention and actual purchase. Design/methodology/approach A quantitative research methodology was employed in this study. The data...

...Nafia Sultana; Sanjida Amin; Azharul Islam Purpose The purpose of this study is twofold. First, it aims to examine the influence of customers' green considerations in the form of perceived green knowledge and environmental concern on their intention to stay at green hotels; and secondly...