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Keywords: Expectancy violation theory
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Journal Articles
The greenwashing effects on corporate reputation and brand hate, through environmental performance and green perceived risk
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Asia-Pacific Journal of Business Administration (2024) 16 (3): 655–676.
Published: 05 January 2023
..., buffer green perceived risk, and ultimately enhance corporate reputation. This can lead to positive relationships with customers. Originality/value Based on signaling and expectancy violation theories, this study develops a new framework highlighting the detrimental effects of greenwashing on brands...
