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Keywords: Experiential value
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Asia-Pacific Journal of Business Administration (2025) 17 (2): 469–490.
Published: 16 August 2024
... the influence of servicescape on experiential value and its influence on consumers' responses (i.e. eWOM, revisit intentions and willingness to pay a price premium) based on the Stimulus-Organism-Response framework. Design/methodology/approach This research project gathered survey data from 289 consumers...
