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Keywords: Fitness wearables
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Journal Articles
Understanding the purchase intention of fitness wearables: using value-based adoption model
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Asia-Pacific Journal of Business Administration (2024) 16 (1): 101–126.
Published: 22 July 2022
...Bushan Mathavan; Ali Vafaei-Zadeh; Haniruzila Hanifah; T. Ramayah; Sherah Kurnia Purpose This paper aims to investigate the key enablers and inhibitors that influence the intention to use fitness wearables using the value-based adoption model (VAM). Design/methodology/approach Data were...
