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Keywords: Gender
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Journal Articles
Tailoring the digital pitch: gender-specific strategies for maximizing social media ad impact on purchase intention
Available to Purchase
Asia-Pacific Journal of Business Administration (2025) 17 (5): 1393–1420.
Published: 23 January 2025
...Lee Heng Wei; Tan Kian Lam; Lau Pei Mey Purpose This study explores the influence of gender-specific reactions to social media advertisements on purchase intentions, addressing a gap in existing research. It examines how these reactions affect the perceived value of ads and, consequently...
Journal Articles
The spiraling effect of incivility enacted through information and communication technology (ICT) in the workplace
Available to Purchase
Asia-Pacific Journal of Business Administration (2025) 17 (5): 1230–1246.
Published: 31 December 2024
... victimization in face-to-face interactions, this study tests for evidence of an incivility spiral due to communications enacted through information and communication technology (ICT) based on affective events theory (AET) (Weiss and Cropanzano, 1996). Further, the moderating impacts of both gender...
