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Keywords: Generative AI
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Journal Articles
Asia-Pacific Journal of Business Administration 1–26.
Published: 08 September 2025
... 07 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Generative AI Investment decision-making Financial analysis Cognitive bias G20 G23 G41 As the financial landscape becomes increasingly complex, the ability to analyze...
Journal Articles
Davood Ghorbanzadeh, Teddy Chandra, Hitmi Khalifa Alhitmi, Mohammad Ahmar Khan, K.D.V. Prasad, Atena Rahehagh
Asia-Pacific Journal of Business Administration (2026) 18 (3): 673–697.
Published: 11 August 2025
... respect (BR), brand love and the emergence of brand heroes in the context of generative AI (GenAI) applications, with user experience (UX) as a moderating factor. It aims to address the challenge of achieving distinct brand positioning and sustained consumer loyalty in the competitive GenAI market...
