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Keywords: Green food product
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Journal Articles
Asia-Pacific Journal of Business Administration (2025) 17 (3): 814–839.
Published: 27 November 2024
...Latika Sharma; Mridul Trivedi; Himanshu Bagdi; Hemantkumar P. Bulsara Purpose The present research investigates the role of product availability, environmental concern, and social media concerning the intention to purchase green food products by utilising the extended theory of planned behaviour...

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