... and health consciousness and external factors of social norms and environmental concern, as well as how green trust operates as a moderator between green purchase intention and actual purchase. Design/methodology/approach A quantitative research methodology was employed in this study. The data...

..., to explain the mediating role of green trust among the considered variables. Design/methodology/approach The study investigates green hotel visit perceptions of 213 customers of hotel industry of Dhaka, Bangladesh using Partial Least Square method. Data was collected using a standard structured...