..., and attitude, while perceived usefulness does not have a direct effect. Health consciousness positively moderates the relationships between satisfaction, perceived ease of use, perceived usefulness, social influence and continuance intention, but not between perceived enjoyment or attitude and continuance...

...Sabana Backer; A.P. Prasanth Purpose The study investigates the role of locus of control and motivation in predicting green buyer behaviour using social cognitive theory. The study also examines the mediating role of motivation and the moderating role of health consciousness in the relationship...

... and health consciousness and external factors of social norms and environmental concern, as well as how green trust operates as a moderator between green purchase intention and actual purchase. Design/methodology/approach A quantitative research methodology was employed in this study. The data...