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Keywords: Hospitality sector
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Journal Articles
Asia-Pacific Journal of Business Administration (2021) 13 (2): 272–289.
Published: 11 February 2021
... smaller hospitality organisations. Hence, the insights gained are limited to the context of smaller hotels. Originality/value A significant number of social media studies within the hospitality sector have focussed on marketing aspects. This study explored the wider use of social media in the case...
