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Keywords: Human resource (HR) involvement
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Journal Articles
Asia-Pacific Journal of Business Administration (2022) 14 (3): 285–308.
Published: 23 September 2021
... branding Internal communication Brand oriented training Human resource (HR) involvement Transformational leadership Employees' brand commitment As observed, IB mechanisms positively influence employee's brand commitment (Yang et al., 2015 ; Matanda and Ndubisi, 2013 ; Kolla et...
