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Keywords: Ideological incompatibility
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Journal Articles
The moderating role of complaint handling on brand hate in the cancel culture
Available to Purchase
Asia-Pacific Journal of Business Administration (2023) 15 (1): 46–71.
Published: 11 March 2022
...Amir Zaib Abbasi; Muhammad Shahzeb Fayyaz; Ding Hooi Ting; Maira Munir; Shahid Bashir; Chun Zhang Purpose This study investigates the moderating role of complaint handling between ideological incompatibility, symbolic incongruity, negative past experience and corporate social irresponsibility...
