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Keywords: Impulse buying
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Journal Articles
Investigating the determinants of consumer confidence and online impulse buying intentions: an experimental study
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Asia-Pacific Journal of Business Administration (2025) 17 (3): 696–716.
Published: 22 October 2024
...Raja Ahmed Jamil; Abdul Qayyum; Zia Ahmad; Adnan Muhammad Shah Purpose This study examines the effects of risk reduction, seller reputation, eWOM and warranties on consumer confidence and online impulse buying intentions through the lens of the stimulus-organism-response (SOR) model. It also...
