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Keywords: Innovation resistance theory
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Journal Articles
Asia-Pacific Journal of Business Administration (2025) 17 (3): 717–743.
Published: 31 October 2024
... at understanding the factors and barriers that affect customers’ intention to recommend, and found barriers like, customer support, perceived cost, lack of trust and usability. The next sub-section discusses the studies that have utilized UGC in context of MPSs. Financial apps Innovation resistance theory...
