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Keywords: Internal communication
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Journal Articles
Asia-Pacific Journal of Business Administration (2022) 14 (3): 285–308.
Published: 23 September 2021
... that every member of the company understands and embraces these values. Some organizations pay limited attention to only internal communication which is not enough. Du Preez et al. (2017) discuss how internal brand management leads to brand commitment among front line employees and Du Preez...
