...Hardeep Singh Mundi; Deepak Kumar; Jagan Kumar Sur Purpose The article reviews, consolidates and advances the literature in the field of market sentiment (MS). Design/methodology/approach We performed an extensive literature review of 194 studies published in top journals, defining MS...

... to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . Generative artificial intelligence (GenAI) E-commerce Literature review Since its introduction in November 2022, generative artificial intelligence (GenAI) has...

... bibliometric analysis and a systematic literature review through descriptive performance analysis and science mapping techniques. Authors have reviewed top-cited studies using the theories, context, characteristics and methods (TCCM) framework to provide a comprehensive understanding of storytelling marketing...

... outlined previous studies' trend and contribution characteristics under the individual category, illustrating their implications. Practical implications The literature review aids in understanding the current state of research and piques researchers' interest in sustainability marketing. The findings...

... 2021 17 11 2021 17 11 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Smartphone addiction Problematic smartphone use Predictors Literature review Bibliometric analysis The development in technology has given us many...